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Build Your Digital Marketing Personas-Rethinking Segmentation for the New Digital Consumer
https://www.storeboard.com/blogs/social-media/build-your-digital-marketing-personas-rethinking-segmentation-for-the-new-digital-consumer/930565  
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Bring Digital Marketing Persona - Making a purchaser persona for your business will help identify the perfect sort of digital customer, so you can create effective content to sell your products.
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